People are interested not in fashion, but in its creators. For such people, without doubts, applies the most extravagant fashion-monger of Ukraine, and now also of Russia - Svetlana Loboda, whose name has long been secretly dictates not only the music direction in show business, but also trends in fashion industry.
Her unusual style is the secret of her success in every thing she does. We know her as the artist, photographer, TV host and clothes designer.

The first collection called F * ck 'n' macho has become a fashionable direction in 2008. Following this success, of course, Svetlana created a second, more expanded line of No Silicon. Already in the second line was composed of not only T-shirts, shirts, and sports clothes for men and women, as well as dresses and kombidreses.

The incentive to create a third line of clothing called F * ck the CRISIS was a song contest «Eurovision-2009», in which Svetlana Loboda represented Ukraine with the song Be my Valentine / Anti Crisis Girl.

Especially for the competition have been developed T-shirts Anti-Crisis Boy, Anti-Crisis Girl, and one of the most popular T-shirt F * ck the Crisis, that express clearly the position of Loboda’s team - self-confidence, strength and spirit freedom.

«I can safely say that the main trend in this year's Eurovision were T-shirts and shirts by Svetlana Loboda, which have a great popularity» - said Yana Rudkovskaya, the producer of Dima Bilan.

After returning to Ukraine Svetlana decided to change everything. And the first thing she does, is – she stops any relations with the old management, builds a new team and starts the third fashion line -F * ck the CRISIS!

F * ck the CRISIS - it is your personality! This is something that marks you out of the common grey stratum of society! These clothes are for daring and beautiful people!

The most expected event of this summer was the presentation of this collection in Kiev «Dante». Restaurant. A lot of contracts had signed already with the best clubs of the capital, where lovely girls will be dressed in FC brand, and visitors will be able to buy an original copy exactly from Loboda.